Advertise on KUPI+
KUPI Legends is “Where the Legends of Country Live” in East Idaho, with the largest coverage area of any country station in Eastern Idaho. We support our listeners every day with a talented cast of On-air talent to drive interest in our local community. Everything we do is intended to help the advertiser meet budgets and projections. There are no surprises; listeners get the best music these country artists have to offer.
Key Demographics:
Age: Primarily adults aged 35–64, with strong loyalty from listeners who appreciate classic country music.
- Gender: The audience leans slightly female, with 53% women and 47% men tuning in regularly. 53%
- Homeownership: 77% of listeners own their homes, making KUPI Legends an ideal platform to reach stable, established households. 77%
- Education: Half of the audience has attended some college or holds a college degree, reflecting a well-informed and thoughtful listener base. 50%
- Income: 48% of listeners earn $50,000 or more annually, making them a solid demographic for premium products and services. 48%
KUPI Legends offers a direct line to a mature and loyal country music audience across East Idaho.